Pop Ups Will Fade- Ad Injection Next? More Observations from Ben Edelman

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Ben Edelman has some new spyware research about Vonage and some of the unsavory things going on. It is a long and technical read, but I recommend it. (see link to video at end) and Late Entry on Vonage behind the scenes action.

He covered several examples, but the one that caught my eye and I wanted to talk about was the use of ad injection.

Examples he covered in the article. Ad Injection in bold.

Spyware-Delivered Pop-Up Ads
Direct Revenue
Targetsaver - covering AOL
Targetsaver - covering a sexually-explicit site
SearchingBooth

Banner Injection Into Others' Properties
Fullcontext - ad injected into Google.com
Searchingbooth - ad injected into True.com
Searchingbooth - ad injected into eBay
DollarRevenue - replacing an ad within Boston.com

Spyware Delivered Banner Farms
Hula's Global-Store
ExitExchange

Spyware Lead Acquisition
Direct Revenue - Vendare's Myphonebillsavings
Direct Revenue - NextClick's Phonebillsolution

It is worthy to note that in the first three examples: Google, eBay, and True.com ads are injected above a site.
However, DollarRevenue injects its ads into a site - covering a banner placed by the site. For a site this means the person who bought the media might not be getting their fair share and the site owner is not getting paid.

But what does this mean for people- netizens?

I was intrigued by this question and what seems to be a relatively dead tactic coming to life the field. So I queried Ben for a discussion. In short he wondered aloud whether banner injection might be "the next big thing." He told me that until this past month, he had only seen one spyware program injecting banner ads into others' sites: DeskWizz's SearchingBooth. but then this past month he found two more -- FullContext and DollarRevenue. That's a startling and rapid growth -- suggesting there may be more to come.

Ben also pointed out that these ad injectors benefit from the lack of transparency in banner ad syndication. At least affiliate merchants generally get to approve their partners one by one. (Most sophisticated merchants have long since disabled auto-approve.) But when advertisers buy banner ads, especially run-of-network / remnant / untargeted ads, they get very little visibility into where those ads appear. This is practically an invitation for placements in spyware injections and other unseemly locations.

In the past many users suspected they had spyware from all the annoying pop-ups, but like the Borg the dark forces adapt and change tactics- smaller front prints, random file names and MD5's, using rootkits- so I am not surpised if this new tactic enters into the fray. I can invision it popping up on social networks like MySpace or non-hierarchical news sites like Digg.

The Ad Injection is very subtle and thus people may not know it is going on and that a program is doing it.

Take for this instance an "anti-fraud screen" I found while tracing the money trails of a mass spam attack (still looking into that one) that was delivering malware and porn through deceptive SEO and encoded JavaScript injection. In this case, as I understand it so far, a company from Russia runs a private pay-click-engine and I believe offers XML feeds and search results powered through syndication results from various pay-per-click search engines. They dole out up to 75% or more for webmasters and pocket the rest.



http://blog.spywareguide.com/upload/2006/07/7search-anti-fraud-thumb.gif

Click To Enlarge In New Window

While it is good 7Search is periodically checking for problem syndication- I have to ask- why do you need the end user to police it? I would prefer them to keep the problems out at the gate.

What topic did you click? Straight forward. If you can remember. Why not log the topic?

Are you infected with spyware? How would they really know? That is how it got the moniker "spyware" in the first place. People didn't know how it got there or someone else installed it or any number of situations occur.

Are you a part of pay-to-surf program- name them? Ouch. Not as if people getting paid are going to out anyone- or would they? Doesn't add up to me. Not to mention incetivized search historically gives low yields for advertisers.

In closing pay close attention to this video from Ben's research on the DollarRevenue ad injection. The easy to catch warning signs of spyware infection may indeed fade meaning people will have to be all the more careful.

Watch in full video of what an ad injection looks like: Edelman's Video on Ad Injection. (Opens to New Window)

LATE ENTRY: Using the ever-so-handy insider status in the ad world I have learned from more than one anonymous source that Vonage is putting on hold a number of their advertising deals. I am not sure if it is just with the companies Edelman cited in his research or how far this reaches yet. At any rate Vonage is reacting and getting serious in their response. This could be a pivotal movement in the spyware wars. You kill the spies by cutting out the well-funded brands sponsoring their existence.

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This page contains a single entry by published on July 18, 2006 1:35 PM.

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